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Helen Sword's avatar

Pat, your lovely prompt reminded me of the new mantra I had to learn upon leaving academe to start the WriteSPACE: "From features to benefits." Instead of proudly explaining how much work I've done to create all these fabulous writing resources, I had to find ways of communicating how those resources can help my readers become more stylish, productive, joyful writers. For scholarly researchers (and teachers!), an equivalent mantra might be "From content to connection." As academics, we're trained to write about what we've done -- data collection, methodology, analysis -- with little attention to our readers. The simple act of imagining a connective spark between writer and reader can bring energy to our writing and help us feel more human and alive.

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Margy Thomas's avatar

Thank you for this beautiful prompt, Patricia! 🙏 It’s helping me (re)think about the name of my Substack that I plan to start posting on this month. At first I was calling it “ScholarShape Extracts” because each piece is an excerpt from the ScholarShape Archives. But that’s not the most inviting name because it’s more about what I’ve done (created the Archives and now pulling pieces out of them) than about what I’m inviting the READER to do (thanks to Helen for helping me see this!). I switched the name to the “ScholarShape Gallery,” which evokes an exploration of pieces set out for you, then the I tried “ScholarShape Sanctum,” but that doesn’t feel quite right either. Thinking about what I’m inviting my reader into today -- thanks to your prompt! -- will hopefully help me find the right answer 💫📬

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